Selle Royal is a company founded by Riccardo Bigolin in 1956 and based in Pozzolene, Italy. In the 1980s and 1990s, Selle Royal Spa became a supplier of saddles to major bicycle tycoons. In 1970 Selle Royal develops manufacturing technology based on special polyurethane foam, 1990 the company launches gel inserts in partnership with Bayer, 1997 it acquires the FIZIK brand, 2002 Selle Royal acquires Brooks England, giving the company three independent saddle brands, 2007 the company bought out CrankBrotcher. Today, Selle Royal is the world's largest manufacturer of bicycle saddles.
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